Also known as online advertising, Online Marketing refers to the active promotion and advertising of businesses over the internet. The strategic placement of advertisements and banner ads can help to differentiate corporate from unofficial websites, thereby increasing visibility and confidence.Successful SEO can help companies improve their website ranking on search engines organic result and at the same time increase their online visibility, coverage and credibility. Many a time, we find ourselves looking for quality information on websites with higher rankings as they signify greater relevance. By adopting professional SEO techniques, businesses can increase the volume and quality of their targeted web traffic.SEM refers to the strategic placement of paid advertisements on search engine result pages. By appearing on relevant search pages, companies can stay visible to their potential customers and can also be easily identified as service providers. As a cost efficient measure and a means to allow businesses to better reach out to its target audiences, the occurrence of the advertisements can be specified for the maximisation of exposure to potential customers.An increasingly popular tool, SMM allows you to hear views and keeps you updated on the current market trends. With the opportunity for you to participate actively in discussions and feedback for your company, SMM bridges the communication gap that commonly exists between companies and their customers, bringing you one step closer to service excellence.A form of direct marketing, email marketing refers to the distribution of relevant information to customers with the use of electronic mail. At a relatively low cost, email marketing can help businesses to push their messages and advertisements to all potential and current customers effectively and efficiently. At the same time, businesses are also able to track positive and negative responses to their messages from mechanisms such as read receipts or unsubscribe requests. Find out more about our Email Marketing Solution.As the name suggests, SMS marketing involves the use of the short message service as a marketing tool to reach out to target audiences quickly and effectively. With a highly saturated mobile phone market in India, SMS marketing is a highly effective in communicating promotions and advertisements.Employing the theory of the spreading of a virus or the snowball effect, viral marketing is almost effortless and has the potential for rapid growth. A successful viral marketing campaign is cost effective and will create a buzz awareness for your company, even on a low budget.